Bluesky Expands AI-Powered Attie App to Let Anyone Build Websites, Games and More

Bluesky has brought "social space coding" to its experimental Attie platform, allowing users to create interactive experiences such as games, quizzes and websites that can draw on social network audiences.

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Open social network Bluesky is once again expanding beyond its flagship app. At TechCrunch Disrupt 2026 on Thursday, the company announced the launch of a new tool that will allow creators to build websites, quizzes, games, surveys and other interactive experiences.

The tool is an extension of Attie, Bluesky's more experimental platform that initially offered AI-based technology for creating custom social feeds. With the new creation capabilities, the idea is to allow everyday users to create experiences that previously only software developers could create.

These games, sites, and other user-generated experiences also live on the same AT (atproto) protocol that powers Bluesky and other decentralized social applications that make up the decentralized social web known as Atmosphere.

Bluesky CEO Tony Schneider shared the news of Attie's new capabilities during an interview at Disrupt, saying, "We're adding functionality to our Attie product that allows you to re-create social sites and experiences for a group of people. So think of it as… social coding or Viber coding for your community."

The executive, former CEO of Automattic and partner in True Ventures, previously led the company on an interim basis following the resignation of former CEO Jay Graber in March, and Blewasky was named chief innovation officer.

Attie provides Bluesky with a playground where it can try out AI-based ideas like this.

"Today's coding Vibe is a single-user, solo experience," explained Schneider. "And what I want to do is build together or build for a group of people, and that's what this product does."

When developers build with Attie, they bind to their atproto identity. Additionally, Attie suggests things users might want to build on their public Bluesky profiles.

To build with Attie, users can bring their own AI model or use open weight options, and the resulting sites and games can benefit Bluesky's wider audience, Bluesky COO Rose Wang noted.

"Everybody's building ... but the big question is: Who's going to use what you're building, because we haven't solved that problem with distribution," he said. What makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn't stand alone.

That network has 47 million registered users today, although engagement has declined as some users who tested it later switched back to X.

Beyond being a testing ground for new ideas, Attie ties into Bluesky's larger plans to boost activity on its network with a focus on developers and communities in the coming months. These areas will also be enhanced by the protocol's upcoming support for private data, which Schneider said was the biggest yet. Requesting developers Private data is now in alpha testing, with plans to roll it out by the end of the year, he said.

"There should be a lot of these fun little social experiences for your friends," Schneider said, referring to the kinds of projects Attie enables. "We don't all have to communicate with the whole world all the time."

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